Burrelles
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Burrelles was an American company that provided media relations planning, monitoring, and measurement services, before ceasing operations in 2024.
History
[edit]Founded in 1888 by Frank Burrelle and Robert Luce, BurrellesLuce, now Burrelles, was one of the leading media monitoring service providers in the United States.[1] This company's CEO was Charles Waggoner; Chairman of the Board was Robert C. Waggoner. Burrelles was headquartered in Florham Park, New Jersey, and had offices throughout the United States.[2]
Timeline
[edit]- In 1888, Burrelle's Press Clipping Bureau was founded by Frank Burrelle in New York City. Around the same time, Robert Luce founded Luce Press Clippings in Boston.[3]
- In 1935, Burrelle's achieved national newspaper coverage.[3]
- In 1940, Burrelle's achieved magazine coverage.[3]
- In 1951, Southwest Clippings—operated by the French family—purchased Luce Press Clippings from Harvard.[3]
- In 1960, Burrelle's Press Clipping Bureau became Burrelle's Information Services.[3]
- In 1970, Burrelle's achieved broadcast and wire service coverage.[3]
- In 1984, Burrelle's created Express to send the day's headlines and brief news summaries to executives via fax machine.[3]
- In 1994, Burrelle's introduced NewsAlert, an online media monitoring service.[3]
- In 2003, Burrelle's Information Service and Luce Press Clippings merged, forming what was known as BurrellesLuce.[3]
- In 2007, BurrellesLuce introduced a new web portal called BurrellesLuce 2.0.[3]
- In 2010, BurrellesLuce introduced BurrellesLuce WorkFlow, now MYNEWSDASH, its media outreach, monitoring, and analytics service portal.[3]
- In 2012, BurrellesLuce acquired the U.S. print monitoring operations of Cision and becomes the only media monitoring service to provide print coverage.[4]
- In 2019, BurrellesLuce rebranded as Burrelles and launched a significantly expanded portfolio of products and services.[5]
- In 2024, Burrelles announced its exit from media monitoring entirely in a farewell post. All existing clients were transferred to Agility PR Solutions.[6]
Products and services
[edit]Burrelles provides communications professionals with a connection to their media data. The company's suite of services includes media monitoring, media outreach, customized reporting, analytical research, publishing, data services, and professional services.[7]
References
[edit]- ^ "Global Media Monitoring Tools Market Analysis". MarketResearch.biz. MarketResearch. 2019. Retrieved November 9, 2019.
- ^ "About". Burrelles. 2014. Archived from the original on November 11, 2019.
- ^ a b c d e f g h i j k "Company – History". Burrelles. 2014. Archived from the original on December 23, 2015.
- ^ "BurrellesLuce Buys Cision U.S. Print Monitoring Accounts". BusinessWire.com. 2012. Retrieved November 9, 2019.
- ^ "Burrelles Announces Rebrand". BusinessWire.com. 2019. Retrieved November 10, 2019.
- ^ "Farewell". Burrelles. Retrieved October 11, 2024.
- ^ "What We Do". Burrelles. 2019. Archived from the original on August 13, 2021.
External links
[edit]
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