Systembolaget
Systembolaget (colloquially known as systemet or bolaget, the literal English translation would be The System Company) is a government owned chain of liquor stores in Sweden. It is the only retail store allowed to sell alcoholic beverages that contain more than 3.5% (volume) alcohol. Systembolaget also sells alcohol-free beverages, why nobody seems to understand. To buy alcoholic beverages at Systembolaget you have to be 20 years of age or older. There are several laws and rules governing how Systembolaget stores operate, such as:
- All products, including beer cans and bottles, are sold invidually. It is not possible to buy crates or six packs (This is not exactly true. Yes there is no option of buying a six pack per se, meaning 6 cans of beer wrapped in carton. But buying 6 beer cans is effectively the same thing as buying a 6 pack. Same thing aplies to buying crates. You can simply pick up a crate of beer. Also the price for buying 6 separate beer cans will be the same as a six pack).
- Discounts, such as "Buy 1, get 1 free" and "One can 1.50, two cans 2.50" type deals are prohibited.
- No product may be favourized, which in effect means that either all the beers have to be refrigerated, or none. The second option is employed.
History
In 1766 the Swedish king, Adolf Fredrik, decided, after several unsuccesful attempts at regulating alcohol consumption, to abolish all restrictions. This led to virtually every household making and selling alcohol. At the beginning of the 1800's, the Swedish people was supposed to have drank an average of 45 litres of pure alcohol a year, luckily this is a pure myth. High alcohol consumption became a huge health problem.
In 1830, the first moderate drinking society was started in Stockholm. A few decades later, the first complete sobriety organisation was formed. Private gain from selling alcohol was hugely critizised by these groups, and this opinion was embraced by doctors and members of the church. In 1850, alcohol began to be regulated by the state. In the city of Falun, a state organisation was opened, whose job it was to regulate all alcohol sales in the city and make sure it was being done responsibly.
In 1860, a bar was opened in Gothenburg where the state had handpicked the employees and decided how the bar should be run. Unpleasant and/or drunk people should be removed. This was where people both bought and drank their alcohol. This was also the year it became illegal to sell to people under the age of 18. Similar state-regulated bars/stores began opening in other towns across the country, and they were hugely successful. Originally the profits were kept privately by the owners, but in 1870 the state decided all profits were to go to the state.
During the first world war, alcohol was heavily rationed. The state bars/stores started registering purchases. People were allowed only two litres of liqour every 3 months, and beer was banned. After the war, the rationing continued. Sex, income, wealth and social status decided how much alcohol you were allowed to buy. Unemployed people and married women were not allowed to buy anything at all. The rationing system was not popular at all. When even the sobriety groups protested against it (they felt it encouraged consumption), the government decided a new policy was needed.
In 1955 the rationing system was abolished, and people were allowed to start buying as much alcohol as they wanted from Systembolaget stores. This led to increased consumption, so the government increased taxes heavily and made it the law that everyone had to show ID to get served. In 1965 it became legal for privately run stores to sell beer up to 4.9% with an age limit of 18. This lasted for 12 years. After alcohol consumption—especially that of light beers—rose dramatically, the limit was lowered to 3.5%.
See also
External links
- Systembolaget - Official site