KSFM
| File:KSFM.JPG | |
| Broadcast area | Woodland/Sacamento |
|---|---|
| Frequency | 102.5 (MHz) |
| Branding | "102.5 KSFM" |
| Programming | |
| Format | Rhythmic Contemporary Hit Radio (Mainstream Urban) |
| Ownership | |
| Owner | CBS Radio |
| History | |
First air date | 1978 |
Call sign meaning | K Sacramento's Favorite Music |
| Technical information | |
| ERP | 100,000 watts |
| Links | |
| Website | http://www.ksfm.com/ |
KSFM is a Rhythmic Contemporary Hits outlet serving the Sacramento, California, USA area. Its city of license and transmitter are located in Woodland (In Yolo County) but their studios are based in Sacramento. KSFM's current slogan is "102.5 KSFM, Your Hip-Hop And R&B Party Station."
KSFM is owned by CBS Radio, which in turn is part of CBS Corporation's Sacramento radio and TV cluster, which includes Jack FM KQJK, Adult Contemporary KYMX, Adult Top 40 KZZO, Country music KNCI, sports talk KHTK, CBS affiliate KOVR TV, and UPN affiliate KMAX TV.
KSFM offers a current-based mix of R&B/Hip-Hop product, with some upbeat Pop tracks added in from time to time. It is also personality-driven as well, which makes it one of the most listened to stations in Sacramento. It also has the highest cumes in the Sacramento radio market, averaging over 300,000 listeners per day. Its core audience include teens, 18-34 adults (mostly females) and young Hispanics.
History
KSFM originally signed on the air in 1961 as MOR KATT("The Tiger Tail"), but would later go dark by 1968. In 1970 it returned to the air as Top 40 KRBT("Robot 10-25"), which started out with live jocks, only to go automated by 1972.
In April 1974 the station switched formats to Progressive Rock as "Earth Radio 102.5" and picked up the KSFM call letters, along with a upgrade in power to 50kw. The station's original slogan was "Earth Rock" but the owners of KXOA owned the name so they renamed it (and copyrighted it as) "Earth Radio" in June of that year. The station would become a success story in its five years of its exsistence.
But on September 14, 1979 KSFM would flip to what would become a major success story that would continue today when it flipped to a hybrid Disco/Top 40 direction. By 1984 the station would evolve all the way to its current--and, as of today, still dominant--Rhythmic Contemporary Hits direction.