Here It Goes Again

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"Here It Goes Again"
Song
B-side"The Lovecats"

"Here It Goes Again" is a power pop song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to chart on the Billboard Hot 100, where it entered the Top 40 at #38. Originally planned to be named "The Treadmill Song" this idea was scrapped as the band thought it would confuse people who had not seen the video.

Its sole b-side, "The Lovecats", a cover of The Cure's hit single was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Music video

File:HereItGoesAgainVideo.png
OK Go peforming the song on treadmills in the music video for "Here It Goes Again".

The music video of the song - which was arguably responsible for the song's U.S. Top 40 success - is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video [1]. As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash. The video debuted on YouTube on July 31, 2006 and, as of October 09, 2008, has been viewed over 40 million times making it the 29th most viewed video on the website of all time [2]. Notably, the music video is also the 6th most favorited Youtube video. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.

UK Surf Mix

During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their basement"[3]. This version, dubbed "UK Surf" or the "UK Surf Mix" - in reference to the title of a similarly slowed-down recording by The Pixies of "Wave of Mutilation" - was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.

Track listings

UK / AU CD Single (2006)

  1. "Here It Goes Again"
  2. "The Lovecats"

UK pne-sided 7" Single (2006)

  1. "Here It Goes Again"

References to other pop culture

  • The song references the Pixies' album Surfer Rosa (in the verse "throw on your clothes, the second side of Surfer Rosa, and you'll leave me with my jaw on the floor").

References in pop culture

Song in television

  • The song is used occasionally during Monday Night Football before commercials.
  • The song was featured on The Colbert Report and the Scrubs Season 6 opening sequence.
  • In a 2007 episode of Gran Hermano, the Argentine version of Big Brother, the contestants had to mimic the performance on treadmills, this was repeated in the 2008 series of Big Brother UK and the first season of the Israeli Big Brother.
  • The song was played in the background of the first episode of the show Cavemen.

Music video in television

  • A Nike+iPod commercial featured a man running on a treadmill-like course.
  • A Cingular Wireless commercial featured people dancing on supermarket checkout conveyor belts.
  • The video is featured in a commercial for Mobile Phone Network MTN in South Africa
  • The song's video is parodied in The Simpsons episode "Husbands and Knives", where Marge has difficulties with treadmills at a local gym. She wonders if anyone else is having trouble with the treadmills and sees Cookie Kwan, Duffman, Miss Springfield, and Rainier Wolfcastle are dancing on them the same way as the band members in the video (complete with the song).
  • A parody of the video, Nobody's Watching OK Go has 5 million views on Youtube. The video features Derrick (Taran Killam) and Will (Paul Campbell) trying to do a two man version of the dance routine, only for Derrick to immediately be thrown backwards and colliding with Will's treadmill, getting severely injured.
  • The video clip was imitated in Spanish TV show on Cuatro, El Hormiguero, with only 9 hours of preparation
  • The video is parodied in the Foster's Home for Imaginary Friends episode "Bloo Tube" when Bloppy Pants, Fluffernutter, Billy the Squid, and Yogi Boo-Boo are filming their video for their song "Talk to the Jeans." They dance on treadmills and Bloo messes them up. Billy then says, "O.K. Go. Again."
  • An advert for Berocca vitamin tablets in 2008 features four people dancing on treadmills in a city centre in a remarkably similar manner to OK Go.
  • One of the Weekly shopping tasks of Big Brother in the UK was to recreate this music video.

Commercials

Movies

  • The song is featured in the closing credits of the motion picture Mr. Woodcock.

Video games

Other media

  • During the Ozzfest 07' tour, this song was parodied by Ozzy, who danced on the treadmills during an intro movie played before his performance.
  • The song was featured in the pre-E307 Microsoft press conference.

References

  1. ^ Here Goes 'OK Go' Again, Band's New Single, "Here It Goes Again," Another Huge Viral Web Hit - CBS News
  2. ^ YouTube - Broadcast Yourself
  3. ^ OK Go - news


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