Travelodge

Travelodge is a brand of economy hotels in North America franchised by Cendant, the world's largest hotel chain. Targeting families with children, it is best known for its mascot Sleepy Bear, a half awake teddy bear wearing a sleeping cap with his name, a robe with the Travelodge logo, and slippers. Travelodge also has a brand of lower-price motels called Thriftlodge with another mascot named TJ, a freckle-faced bear with a baseball cap and a t-shirt with the Thriftlodge logo and the name TJ on it.

The Canadian Travelodge hotels are unusual for a Cendant chain, for they do not participate in Cendant's TripRewards loyalty program (which American and Mexican hotels do.); they rather operate a separate loyalty program called Guest Rewards.