60s 70s 80s

"60s 70s 80s"
Song

"60s 70s 80s" is Namie Amuro's 33rd solo single under the Avex Trax label. It will be released in CD and CD&DVD formats on March 12, 2008, 11 months since her previous single "Funky Town", and nearly 9 months after her successful album "Play". This single continues her successful comeback, as it had her highest first week sales since 2000's NEVER END even at a time when CD single sales are dramatically decreasing. It became her first #1 since 1998's I Have Never Seen, and her highest selling single since 2000's Love 2000.

Overview

"60s 70s 80s" is the 33rd single and the first triple A-Side single to be released by Amuro Namie, and contains a total of three songs, "NEW LOOK", "ROCK STEADY", and "WHAT A FEELING". Each of these three songs will be used in a massive campaign ad for Vidal Sassoon's latest shampoo and conditioner products. In addition, each song will represent a certain time period starting with the 1960's, then 1970's, and finally 1980's.

The first song, "NEW LOOK", will represent the 1960's and features a sample from The Supremes's "Baby Love". Like many of her other single songs, this song will be produced by T.Kura and MICHICO. "ROCK STEADY" will represent the 1970's and features a sample from Aretha Franklin's song "Rock Steady". It will be produced by MICHICO and MURO, whose last working with Namie was during her Suite Chic project. The last song, "WHAT A FEELING" represents the 1980's and features samples from Irene Cara's "What a Feeling", which was used as the theme for the 1983 film Flashdance. Shinichi Ōsawa and michico worked on the production of "WHAT A FEELING".

Namie first performed these songs on January 17, 2008 in front of a selected audience of 150 people. Her second official performance of these songs is in the second leg of her tour PLAY More 07-08. The promotional videos of "NEW LOOK" and "ROCK STEADY" were released in January, with the video for "WHAT A FEELING" premiering on March 1 on MTV.

In just two days, this single surpassed the first week sales of "Baby Don't Cry", her best selling single since "Say the Word" in 2001 despite not reaching the #1 position on the dailies by its release. However, within four days of its release the single reached the #1 spot on the charts. This became Namie's first #1 on the Oricon Daily Chart since 2004's, "GIRL TALK / the SPEED STAR". The single debuted at #2 on the weekly charts with over 114,000 copies sold and became Amuro's highest first week sales since 2000's "Never End". A week after its release, the single reached #1 on the weekly chart, making it Amuro's 10th number one single and her first number one single in 10 years. By its third week of release however, the single reached #2 on the Oricon charts, being kicked off the top position by 20 Century's Ore Ja Nakya, Kimi Ja Nakya by a mere 1,686 copies.

Tracklist

CD only format

1. "NEW LOOK" - 4:01
   Lyrics & Music by michico, T.Kura, Brian Holland & Eddie Holland
   Produced by T.Kura for Giant Swing Productions
2. "ROCK STEADY" - 3:31
   Lyrics & Music by michico, MURO, & Aretha Franklin
   Produced by MURO (King of Diggin' Production)
3. "WHAT A FEELING" - 3:49
   Lyrics & Music by michico, Shinichi Osawa, Keith Forsey, Irene Cara, & Giorgio Moroder
   Produced by Shinichi Osawa
4. "NEW LOOK (Instrumental)" - 4:00
5. "ROCK STEADY (Instrumental)" - 3:31
6. "WHAT A FEELING (Instrumental)" - 3:47

CD and DVD

CD portion

1. "NEW LOOK" - 4:01
   Lyrics & Music by michico, T.Kura, Brian Holland & Eddie Holland
   Produced by T.Kura for Giant Swing Productions
2. "ROCK STEADY" - 3:31
   Lyrics & Music by michico, MURO, & Aretha Franklin
   Produced by MURO (King of Diggin' Production)
3. "WHAT A FEELING" - 3:49
   Lyrics & Music by michico, Shinichi Osawa, Keith Forsey, Irene Cara, & Giorgio Moroder
   Produced by Shinichi Osawa
4. "NEW LOOK (Instrumental)" - 4:00
5. "ROCK STEADY (Instrumental)" - 3:31
6. "WHAT A FEELING (Instrumental)" - 3:47

DVD portion

1. "NEW LOOK" (Video Clip)
2. "ROCK STEADY" (Video Clip)
3. "WHAT A FEELING" (Video Clip)

Personnel

• "New Look"
  • Namie Amuro – vocals
  • Namie Amuro, Tiger, michico - background vocals
  • T.Kura - all instruments
• "Rock Steady"
  • Namie Amuro – vocals
  • SUI - programming & keys
• "What a Feeling"
  • Namie Amuro - vocals
  • Shinichi Osawa - all instruments

Production

• "New Look"
  • Producer - T.Kura
  • Vocal Producer - michico
  • Director - Yuichi Kodama
  • Choreographer - Moritsune Morita, Nami Segawa, & Raymond Johnson
• "Rock Steady"
  • Producer - MURO
  • Vocal Producer - michico
  • Director - Yusuke Tanaka
  • Choreographer - SHUN
• "What a Feeling"
  • Producer - Shinichi Osawa
  • Vocal Producer - michico
  • Director - Takeshi Nakamura
  • Choreographer - Tetsuharu

TV performances

• March 10, 2007 - HEY! HEY! HEY! MUSIC CHAMP
• March 21, 2008 - Music Fighter
• March 23, 2008 - CDTV
• March 27, 2008 - Utaban

Charts

Oricon Sales Chart (Japan)

Release	Chart	Peak Position	First Week Sales	Sales Total	Chart Run
March 12, 2008	Oricon Daily Singles Chart	#1
March 12, 2008	Oricon Weekly Singles Chart	#1	114,719	256,779	7 weeks
March 12, 2008	Oricon Monthly Singles Chart	#5
March 12, 2008	Oricon Yearly Singles Chart

Billboard Japan Chart

Chart	Peak Position
Billboard Japan Hot 100	#1 (NEW LOOK)
Billboard Japan Hot 100 Airplay	#14 (NEW LOOK) / #19 (WHAT A FEELING)
Billboard Japan Hot Singles Sales	#1 (2 weeks at #1)

Sales Trajectory

Mon	Tue	Wed	Thu	Fri	Sat	Sun	Week Rank	Sales
-	2	2	2	1	1	1	2	114,719
1	4	3	1	1	1	1	1	38,162
1	4	2	1	1	1	1	2	37,212
1	4	4	4	3	2	2	4	24,067
3	6	5	4	4	5	5	4	17,932
4	11	8	7	6	6	6	8	14,784
5	21	17	14	16	12	8	14	9,903
10	11	11	8	8	9	-	-	-