Bratz
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Bratz is a line of 10-inch (254 mm) dolls produced by MGA Entertainment starting in mid-2001. They are created in two genders, "Boyz" having followed Bratz "girls" shortly after the girl dolls entered the toy market.
Toy designer Carter Bryant is responsible for the development of the Bratz line. In 2000 he met with Isaac Larian the CEO of Micro-Games America Entertainment (MGA Entertainment).[1] There, Mr. Bryant presented his pictures and Mr. Larian found that the concept sketches enthralled his daughter, Jasmin who was visiting the office at the time.
Bratz dolls are characterized by oversized heads with wide eyes, full lips, very small noses, short torsos, and shoes that can be snapped on and off. The original four characters were Cloe, Sasha, Jade and Yasmin (based on CEO Isaac Larian's own daughter, Jasmin). Over the course of the lines that followed, Meygan (who "moved away" for a while and then came back), Dana, Fianna, Nevra, Tiana, Kumi, Felicia, Katia, and Kiana (who has been officially discontinued, see below) have joined the "Bratz Pack," most of whom were introduced either with playsets or as collector's edition dolls. Four sets of "Twiins", Roxxi and Phoebe, Tess and Nona, Oriana and Valentina, and Krysta and Lela, have also joined the Bratz Pack. Oriana and Valentina were later joined by their identical triplet sister, Siernna, in a special "Triiiplets" set. Character May Lin was produced once, as a special collector doll wearing a Kimono as part of the Tokyo-A-Go-Go collection, and subsequently discontinued due to the culturally offensive nature of her name. New members of the Bratzpack to debut in 2006 include Lilee (the 2006 Sweet Heart), Leah (Spring Break), Wicked Twiins Ciara and Diona, 4th edition Twiins Krysta and Lela, and Sisterz Kiani, (not to be confused with the aforementioned and officially discontinued Kiana) and Lilani.
History
In June 2001, the Bratz dolls have been released with urban fashion and four characters called Jade, Cloe, Sasha and Yasmin. After the debut the Bratz have gained strong popularity, becoming number one in several countries, like in France, Spain, and Italy, and number two in the United Kingdom. The dolls won Family Fun's Toy of the Year award and TIA People's Choice Toy of the Year Award.
In 2002, the Bratz became the Girl Toy of the Year in the United Kingdom, later making a serious competition for a long-time #1 fashion doll, Barbie and became the phenomenon worldwide.
In 2003, when MGA Entertainment had been enjoying tremendous success with Bratz dolls when suddenly the company made the shocking announcement that one of the most beloved characters in the Bratz Pack, Meygan being discontinued making a strong disappointment for the fans.
A special collector's edition called Big Bratz features 2 foot tall versions of the Bratz. Introduced in 2003 with Yasmin and adding a member of the Bratzpack annually, the limited edition dolls come with a certificate of authenticity and are dressed in fall/winter fashions showcasing the girl's passion for fashion. To date, Meygan, Cloe, and Yasmin have been made as Big Bratz.
In addition to the dolls, the Bratz line includes playsets, vehicles, accessories, Lil Bratz, the Bratz Babyz, plush Petz, ("Catz", "Dogz" and "Foxz"), collectible posters and a series of video games developed by Blitz Games.
In January 2004, Lil Bratz took over the #1 spot of mini-dolls by Polly Pocket in the United Kingdom.[2]
In August of 2004, a straight-to-video animated movie, Bratz, the video: Starrin & Stylin', was released.
In fall 2004, it is announced that the Bratz dolls outsold the rival Barbie dolls and become #1 in United Kingdom.[3]
In 2005, the Bratz are started to change their urban-themed images and showing their fashion in their everyday lives.
In 2005, Play Sportz line debuted, where each Bratz girl dressed for her favorite sport, with coordinating accessories. Other collections include I-Candyz (neon, candy colored outfits and matching painted legs), Live In Concert/ Space Angelz Pop Stars (out-of-this-world space suits, headsets, anime eyes and wild matching make-up; included with the dolls was the CD single "Bein' Who We Are"), Treasures! ("Rogue Vogue" pirate style, complete with a treasure chest), DynaMite (vinyl catsuits and stiletto boots reminiscent of The Matrix or Charlie's Angels), Rock It! (boys only), Step Out! (celebrating the Bratz 5th anniversary and included a silicone bracelet; proceeds helped benefit the Step Out 2 Help Out foundation), Step Off! (the Boyz dressed in repeat Funk Out! fashions), Birthday Bash (80s inspired party dresses and leggings, plus a doll-sized gift bag/box), Campfire (warm winter camping gear and furry boots), Midnight Dance (a goth-esque collection with capes and detailed masks), Hollywood Style (dressed for a Hollywood premiere in repeat Bratz formal fashions), Wild Wild West (which included cowboy boots, cowboy hats, denim and suede, and big belt buckles), and Rock Angelz (70s rocker style).
During fall 2005, MGA released their flagship collection, Bratz Rock Angelz. Bratz Cloe, Sasha, Jade, Yasmin, Roxxi (sold exclusively with the Rock Angelz Concert Stage), and Meygan- their #1 fan club president (sold exclusively at K-mart) were dressed in 70s inspired rock attire, and each girl (except Meygan) had a guitar and a mini CD single including 2 songs (one character exclusive song and the other 'So Good' the lead single). Many tie-in products were also released, including boomboxes, CD towers, guitars, fashion accessories, the CD, the single "So Good", the UK bestselling, and 2005's #1 girl-targeted videogame[4] published by THQ and the DVD, which showcased the Bratz in a computer-animated adventure as they started up their own fashion magazine.
At the end of 2005, a Bratz Mobile released on as a T 290a Mobile Phone by Sony Ericsson. It contains exclusive Bratz wallpapers, true ringtones, Bratz-based games and a screensaver. The mobile phone includes a battery charger, a speaker phone and a hands free ear bud.
Following the success of the Bratz Rock Angelz collection, MGA Entertainment released their flagship collection of the year, Bratz Genie Magic. The collection included Cloe, Sasha, Jade, Meygan, and Yasmin dressed in extravagant and elaborate Moroccan/Egyptian/Bohemian-style fashions. Also included in the Bratz Genie Magic collection is Katia, who was released in a Genie Magic bottle that converted itself into a late night lounge. Several merchandising items related to the Bratz Genie Magic collection were released, including a Genie Magic Secret Spot Desk Clock, a Genie Magic Deluxe Canopy, a Genie Magic Magical Mood Lamp, and a Genie Magic Fortune Teller.
It would prove to be one of the biggest selling Bratz collections in the company's history. Highlighting the release of the Bratz Genie Magic collection was the release of the Bratz Genie Magic DVD and CD in April 2006, which also won the Parent to Parent Adding Wisdom Award.
In May 2006, MGA Entertainment made the shocking announcement that legal issues forced the company to remove one of the most beloved characters, Kiana from the Bratz Pack, because Mattel, Inc. claimed that they owned a trademark to the name "Kianna" with their Teen Trends doll line and that MGA Entertainment's Bratz Wild Wild West Kiana doll infringed upon their trademark. MGA Entertainment thus ceased further usage of the name "Kiana" and will not produce any more Bratz dolls bearing the name. The company had planned to release Leah and Roxxi in a "Wave 2" edition of the Bratz Midnight Dance collection, but the company discontinued the collection before any additional characters were to have been added. Also, Nevra and Jade were cancelled from the Bratz Play Sportz collection for unknown reasons.
In August 2006, MGA Entertainment released the kid version of Bratz Kidz and its platinum vintage Bratz collection, Bratz Forever Diamondz, which is one of the most expensive Bratz doll collections ever released with only one fashion. The characters featured in the Forever Diamondz collection are Jade, Cloe, Sasha, Yasmin, and a new character named Sharidan. Included with each doll in the Bratz Forever Diamondz collection is a diamond gem with a certificate of authentication. Also included with each doll in the collection is a code that girls enter on the Bratz official website, where they have a chance to win a one carat (200 mg) diamond. It also included with the Bratz Forever Diamondz collection is a "Fashion Show On The Go" rolling runway playset, a Fashion Design Kit Studio, the RC Cruiser, and Funky Fashion Makeover styling heads. Fianna, Katia, and Vinessa also appear in the Bratz Forever Diamondz collection, although they come in different packaging, most likely without the diamond gem, because they are being retailed at $19.99 US.
Even before the formal release of Bratz Forever Diamondz, the collection had apparently already won the Australian Girls Toy of the Year award. On September 26, 2006, a new DVD released with the same title. The CD with the same name released on September 19, 2006. THQ released a videogame on September 18, 2006. THQ hopes for the same or greater success for Bratz Forever Diamondz, just like the same success that they achieved with the Bratz Rock Angelz video game, which has sold over 1.4 million copies worldwide since the release and became the #1 girl video game in 2005.
MGA, along with Canadian based fashion designer Marie Saint Pierre, teamed up to create an exclusive line of French-Canadian Bratz called, Haute Couture en Coulisse, featuring three new exclusive characterse. The line debuted in Sensation Mode, part of Montreal Fashion Week on October 16, 2006. The line is exclusive to Wal-Mart in Canada and only 30,000 were made.[5]
In 2007 MGA has presented Bratz Adventure Girlz (hip camouflaged camping clothes and gear), Fashion Pixiez (fairy themed dolls with a direct-to-DVD and a music CD), and second waved lines of Passion 4 Fashion and Birthday editions. Other collections include Pampured Pupz (stylized dolls with matching dog outfits), and Magic Hair (5-in-1 hairstyling 10 inch dolls with real memory hair).
MGA Entertainment, Avi Arad Productions and Crystal Sky Pictures announced that they were to jointly produce a Bratz live action movie to be released on August 3rd, 2007.[6].
On February 6, 2007 according to NPD Group, the Bratz became the #1 fashion themed dolls in the USA in the fourth Quarter of 2006.[7][8]
The Bratz also had a live concert tour with the title Passion 4 Fashion World Tour from March 30 to April 25 exclusively in the UK.[9]
The Australian distributor of Bratz dolls is holding a design competition across multiple age groups with the task to design outfits for various categories. The entries close end of July 2007.
Bratz movies
This movie is the first Bratz movie that was ever released. The movie is presented in traditional 2-D animation and tells the story of Yasmin, Cloe, Sasha and Jade as they are preparing for their prom. The prom is the biggest event of the year for them, until suddenly their art class teacher Mr. Del Rio gives them a last-minute assignment on self-expression. The girls try to figure out how to use prom as their assignment and express themselves with a video about their prom prep. The BRATZ are also faced with an even bigger problem;their friendship. During all of the prom prep, someone is leaking tons of gossip and secrets about the BRATZ in the school's paper. It's up to the girls with a passion for fashion to solve this mystery! The movie is based on the Bratz Formal Funk collection.
Bratz - Rock Angelz
The first of the 3D computer animated Bratz movies. Jade was hired as an intern from "Your Thing" Magazine. After she has been fired, Jade and her friends decided to start their own teen magazine. They travel to London with their two friends, Cameron, and Dylan for article opportunities, with six tickets Jade found at her old job, and an invite to the whole new punk-club, Pinz and to the Save the Universe Benefit Concert. However, at the night of the benefit concert, the tickets were stolen by the so-called "Tweevils" Kirsty and Kacey, and Burdine Maxwell of "Your Thing" magizine. But the bratz find byron and he lets them go they team up with roxxi TM and they form bratz rock angelz TM.and cloe TM meets an english prince that she falls in love with and then she hangs out with him all the time.and she never stays with her friends and helps them with the magazine.!
Bratz - Genie Magic
The Bratz Genie Magic movie is the second computer animated movie that was released. Based on the Bratz Genie Magic collection, the movie introduced Bratz fans to the new character Katia. In the movie, Katia is a teenage genie who has magical powers and can grant wishes. However, Katia's ultimate wish is to be a regular teenage girl just like Jade, Cloe, Sasha, and Yasmin, the self-proclaimed "Best Friends Forever". However, upon discovering that Katia is a genie, they begin to think less about their friendship, and more about their own wishes, and as a result, "forever" almost stops for the girls. Later, when a secret about Katia is revealed, the girls find themselves involved in an adventure full of mystery and intrigue, as they protect Katia from the hands of evil villains. The movie also features a Bryce, a Bratz boy new to the video series.
The first Bratz Interactive DVD movie " Livin' It Up With Bratz" released on August 1, 2006. It is computer animated and everything looks very different from Rock Angelz and Genie Magic. It is a movie/game. It works for all DVD players, but you will need a DVD remote control. You first start off by selecting a Bratz character and follow her story throughout the movie. It gives you options of what you can choose in some of the movie. The second Movie/Game will be released later. This DVD interactive focuses on Cloe and Yasmin.
Based on the baby version of the Bratz, Bratz Babyz: the Movie, a hand-drawn animated movie. It was released on September 12, 2006. Later the video game manufacturer, THQ will release a video game with the same name based on that movie for Game Boy Advance. A division of THQ, ValuSoft makes a different game with the same name for the PC.
Clips from this movie were featured on The Soup in its "What the Kids are Watching" segment the week of the movie's release.
Bratz - Passion 4 Fashion Diamondz
Primarily based on the Forever Diamondz collection, the Bratz and Your Thing compete with each other on the show, America Rocks Fashion to win a pair of diamond encrusted go-go boots. The Bratz first chose a cheating girl, Mandy Pickett, but during the search, they meet a young wannabe fashion designer, Sharidan, who after some thinking (and a makeover) decides to be in the show, much to the chagrin of her conservative parents. The film also features references to "Americana".
This movie was released on September 26, 2006 and the Bratz Forever Diamondz collection itself is released on August 1, 2006. A videogame based on Forever Diamondz was released in October 2006.
A second interactive DVD movie which was released on February 6, 2007. This DVD focuses on Sasha and Jade, and is based on the Bratz Passion 4 Fashion line.
Bratz Fashion Pixiez
The direct-to-DVD film based on the Bratz Fashion Pixiez Dolls was released on February 27, 2007.
This movie features the new world, where the Bratz discovers about Cymbeline's strange behavior. Jade and Sasha talk with Breeana about it, who reveals the secret of her older sister.Cymbeline Sasha and Jade are bewildered at their friends sudden change in behavior and turn to Breeana to find out the truth, who explained everything and asked the Bratz to follow her to a "pixie circle", where a loud, hypnotic music that turns people into a servant of the dark pixies. The Bratz and Breeana should use their powers to turn everything to normal.
Following Jade, Meygan , Cloe, Sasha, and Yasmin when they meet the new girl Ginger, who is seemingly strange as how one of the Bratz girls describes how they met. Ginger invites the Bratz girls over to a slumber party, to gain them as friends. There, they each tell scary stories from their points of views, making Ginger very uncomfortable. The DVD ends with a scary surprising twist.
Theatrical releases
Bratz: The Movie is the full length live action feature film based on the characters. It was released to theaters on Friday, August 3, 2007. bratz r shit BRATZ R SHIT BRAYZ R SHIT
See also
Bratz Videogames
- 2003 Bratz (PS1/GBA/PC)
- 2003 Bratz: Formal Funk (GC) (cancelled)
- 2005 Bratz: Rock Angelz (PC/PS2/GC/GBA)
- 2006 Bratz: Forever Diamondz (PS2/GC/DS/GBA)
- 2006 Bratz Babyz (PC/GBA)
- 2007 Bratz: Movie Stars (PS2/Wii/GBA)
- 2007 Bratz Super Babyz (PC/DS)
- 2007 Bratz Ponyz (DS)
- 2007 Bratz 4 Real (DS)
Albums
- Bratz: Rock Angelz
- Bratz: Genie Magic
- Bratz: Forever Diamondz (album)
- Bratz: Fashion Pixiez (album)
- Bratz: Motion Picture Soundtrack
References
- ^ "Little Hotties", The New Yorker, December 4, 2006
- ^ "LIL’ BRATZ OVERTAKE POLLY POCKET AS THE #1 SELLING MINI DOLL IN THE UK IN JANUARY", MGA Entertainment, 4 March 2004.
- ^ >"Bratz topple Barbie from top spot". BBC News. September 9, 2004.
{{cite news}}: Check date values in:|date=(help) - ^ "THQ ships Bratz Forever Diamondz". THQ.com. September 18, 2006.
{{cite news}}: Check date values in:|date=(help) - ^ "Bratz World Bratz Dolls - Interview with Marie Saint Pierre". Bratz World. 2006. Retrieved 2007-02-24.
- ^ "New Motion Picture Based on the Billion Dollar Toy Franchise" (PDF). MGA Entertainment. May 19, 2006.
{{cite news}}: Check date values in:|date=(help) - ^ "Bratz becomes #1 Fashion themed Dolls and Accessories in the USA" (PDF). MGA Entertainment. February 6, 2007.
{{cite news}}: Check date values in:|date=(help) - ^ "Bratz beat Barbie in Q4". Playthings Magazine. February 6, 2007.
{{cite news}}: Check date values in:|date=(help) - ^ "Bratz™ - Live in Concert" (SWF). SCS Create. Retrieved 2007-02-24.
External Links
- Bratz.com: The official Bratz website.
- MGA Entertainment: Manufacturer of the Bratz dolls.
- Bratz Checklist: A Bratz checklist with picture links.
- Bratz Toys: Bratz pictures and reviews.