Priyotoma

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Priyotoma
Theatrical release poster
প্রিয়তমা
Directed byHimel Ashraf
Screenplay by
  • Himel Ashraf
Story byFaruk Hossein
Produced byArshad Adnan
Starring
CinematographySaiful Shahin
Edited bySimit Ray Antor
Music by
Production
company
Versatile Media
Distributed by
Release dates
  • 29 June 2023 (2023-06-29) (Bangladesh)
  • 7 July 2023 (2023-07-07) (North America)
Running time
156 minutes
CountryBangladesh
LanguageBengali
Budgetest. ৳2.5 crore (US$210,000)[1]
Box office৳18.85 crore (US$1.6 million)[2][3]

Priyotoma (Bengali: প্রিয়তমা; Bengali pronunciation: [priʲot̪ɔma] listenⓘ; transl. Sweetheart) is a 2023 Bangladeshi romantic action film. The film was directed by Himel Ashraf, his second directional, and produced by Arshad Adnan under the banner of Versatile Media. The film story was written by the late Farooq Hossain alone and Himel Ashraf jointly wrote the screenplay and dialogues with him. It features Shakib Khan, Idhika Paul, Lutfur Rahman George and Shahiduzzaman Selim in the lead role. Many others including Elina Shammi, Don, and Shiba Shanu have been performed important roles.

In 2017, Shakib Khan announced the film under his production. After six years of the announcement the principal photography of the film officially began on May 8, 2023, under Arshad Adnan's production. It was wrapped up on June 21, 2023. The film's first look was revealed on June 2, 2023, although no trailer was released.[4] It got censor clarification on June 22, 2022. The film was shot mostly in Dhaka, Sylhet and Sunamganj with sporadic schedules in Cox's Bazar and Bandarban. The music was composed by Akassh, Prince Mahmud and Sajid Sarker, cinematography handled by Saiful Sahin, Dance Director by Moniruzzaman and editing was by Simit Ray Antor. Priyotoma has set several box office records. It is the highest grossing Bangladeshi film of 2023 and also one of the highest grossing Bangladeshi films of all-time. As of 2023, it is also the highest grossing film of Khan's career surpassing his 2008 blockbuster Priya Amar Priya.

Synopsis

Sumon (Shakib Khan), devastated by his brother's demise, embarked on a journey to a distant city to retrieve funds from his brother's business associate. Little did he know that this endeavor would lead him down a path of unforeseen love. In a twist of fate, Sumon found himself entangled in the arms of a politician's daughter, an encounter that would forever alter the course of his existence. This tragic love story left an indelible mark on Sumon's life, shattering his world and leaving him forever transformed.

Cast

Production

Priytama can be an example of how we are not lagging behind in making movies despite many obstacles. Now just waiting for the proof. I tried to give my best. The audience will tell the rest."

—Himel Ashraf on making Priyotoma.[5]

In 2014, Shakib Khan produced his film Hero: The Superstar under his production company SK Films. Almost three years later, in November 2017, he announced the production of Priyotoma from his own production company, which was to be his second film at the time.[6] Regarding his second production, he told Prothom Alo at that time, "It's been a long time since I produced my first film from SK Films. I was waiting for such a story for so long."[7] Then on November 6, 2017, the name of this film was registered in the Bangladesh Film Directors Association. At that time, director Himel Ashraf told Prothom Alo that, the filming will begin in late February or early March next year (in 2018).[7] Late Farooq Hossain wrote the story and screenplay of the film jointly with director Himel Ashraf, which is the last script he wrote. Earlier in 2015, Farooq Hossain went missing in the sea.[8][9] It is the unfinished screenplay written by screenwriter Farooq Hossain. Subsequently, the film's director Himel Ashraf given it a full form. Himel Ashraf told Prothom Alo, "I have made the screenplay my own way, making two unfinished screenplays of Farooq (Hossain) in one place."[7] On April 25, 2023, through a Facebook post, director Himel Ashraf announced the release date of the film on Eid al-Adha 2023 and named Arshad Adnan as the producer under Versatile Media.[10][11] About film's pre-production work Himel Ashraf said in an interview with Channel i that, the pre-production work of the film began on February 22, 2023, and has more than 100 people working on its table work. He also said that, the film will have stuntmen and choreographer each from abroad and high-quality BGM and all the post-production work of the film including post VFX will be done abroad.[12] Initially no actress was selected for this film, but in November 2017, in an interview with Prothom Alo's Manjur Quader, Shabnom Bubly claimed to act in the film herself as the lead actress.[13] At that time, news about this was reported in the national media.[14][15][16] However, on May 5, 2023, the name of Indian model-actress Idhika Paul was announced as the lead actress for the film.[17] In response to the media's question as to why Shabnom Bubly was dropped from the film, Shakib Khan said that, "Bubly had to be dropped due to the needs of the character."[18] Subsequently, in an exclusive conversation with Prothom Alo, he revealed the specific reason for not casting Bubly in the film, he said that, "Initially when Priyotoma was in under discussed, the story required someone completely new, who had done a few acts, but had absolutely no acting experience in films. Bubly has acted in more than a dozen films in the last few years. Apart from that, Bubly's age also is not covering with the story of the film. She was not taken into consideration at all.[19] The film's principal photography was began on May 8, 2023. Two days later on May 10, protagonist Shakib Khan participated in the filming of his part at Sadarghat in Old Dhaka. Himel Ashraf told Bangla Tribune, "In the first lot, we are filming in Dhaka. Then we'll go to Sunamganj. After filming there for several days, we'll go to Cox's Bazar. Filming will be completed by continuous shooting till June 2.[20] According to reports from the production company, it is the most expensive film to be released on Eid al-Adha 2023. On June 28, 2023, the media Samakal reported that over ৳25 million were spent on the film's production.[1] Action director Rajesh Kannan is working as the film's stunt director, who has previously worked with the protagonist Khan in Shikari, Nabab and Chalbaaz.[21][22] The film was wrapped up on June 21, 2023.[23] Khan's personal makeup artist Sabuj Khan and costume designer Farah Diba is working as a make-up artist in the film, who has previously collaborate with the protagonist in Nabab LLB, Antaratma and Leader: Amie Bangladesh.[24][25][26]

Marketing

Later in 2 June, the first look of the film was revealed, where Shakib Khan was seen standing in the rain with long hair, slicked back, a sad look with a cigarette on his lips.[27][28] Upon its release, it received critical acclaim from audiences and critics and went viral on social media.[29][30][31][32] Later, the second look poster of the film was revealed on May 28 to mark protagonist Shakib Khan's 24 years in the film industry.[33] Then on 17 June, a 30-second video first look teaser of the film was revealed. Upon its release, it received mixed reviews from audiences and critics.[34][35][36] Later on June 20, its third first look was revealed, where Shakib Khan looks 80 years old.[24][25][26] It received positive response from audiences and critics upon its release.[37] Khan's look cost an estimated ৳5 lakh to create.[38][39] This look is used for six-seven minutes in the film. It takes about 15 days for a large makeup team skilled in prosthetic makeup to create it.[40] Firstly, the measurements of Shakib Khan's face were taken. Then, a coating is formed in that way. The look is fixed by putting hair and beard there. Later the look is tested to check if it fits the character or not.[41] Khan's personal make-up artist Sabuj Khan told Pratham Alo, "We were worried about this part throughout the shoot. Because prosthetic makeup is quite difficult. A long time is required. Have to sit continuously. Can't be wrong. All should be written separately. Makeup works should also be shared. It took us six to seven hours a day to apply this makeup during shooting. It also took three hours to remove this makeup. We have been with this makeup since three days ago."[42][43] Each look and costume of the film sequence, entry, action and two songs were designed separately.[44]

Soundtrack

Priyotoma
Soundtrack album by
Akassh, Prince Mahmud[45] and Sajid Sarker
Released2023
Recorded2023
StudioVersatile Media
GenreFilm soundtrack
LanguageBengali language
LabelTiger Media
ProducerAkassh
Akassh chronology
Bir
(2020) 		Priyotoma
(2023)
Prince Mahmud chronology
Zero Degree
(2015) 		Priyotoma
(2023)
Sajid Sarker chronology
Networker Baire
(2021) 		Priyotoma
(2023) 		Surongo
(2023)
Singles from Priyotoma
  1. "Qurbani Qurbani"
    Released: June 24, 2023
  2. "O Priyotoma"
    Released: June 27, 2023
  3. "Eshwar"
    Released: June 29, 2023

The soundtrack of the film is composed by Akassh and Prince Mahmud. The first song of the film is Qurbani Qurbani, composed and music arranged by Akassh. He also sang the song, apart from composed the lyrics. The song was shot for three days at Bangladesh Film Development Corporation (BFDC) in Dhaka and Panam City in Narayanganj.[46] It was released on June 24, 2023 on Shakib Khan's official Facebook page and his own production company SK Films' YouTube channel.[47] Within three hours of its release, the song received over 154k reactions on Facebook and over 1 million views.[48][49] It was followed by the release of its second single "O Priyotoma", which is a romantic number, where Khan and Paul are seen for the first time, on June 27. The song is sung by Balam along with Somnur Monir Konal, which lyrics penned by Asif Iqbal is composed by Akassh.[50][51] According to Channel i reports, singer Balam made his comeback in playback after almost ten years with the film.[52] It features another song titled Ishwar composed by Prince Mahmud, who had previously composed music for Mostofa Sarwar Farooki's Third Person Singular Number (2009) and Animesh Aich's Zero Degree (2015). However, he did not work regularly in film songs, this time he composed a song for the first time in a mainstream commercial film. After the release of the first song of the film, on 25 June, Prince Mahmud told Prothom Alo about the song, "The song is very good. Those who listened to our songs in the 90's will like it, and the audience of present generation will also like it." Lyrics written by Someshwar Oli, who collaborate with Mahmud for the first time,[53] the song is sung by Riyad, which is his debut film.[54] It was revealed on June 29, the day Eid.[55] The film's fourth song titled "Gobire" was sung by Rehan Rasool and Priyanka Gope, which composed by Sajid Sarker and lyrics penned by Zahid Akbar. It is the third collaboration between with lead actor and Akbar. He had previously written "Jekhanei Jaabi Amake Pabe" for the 2014 Shakib Khan-produced film Hero: The Superstar and another song titled "Surma Surma" for the 2023 film Leader: Amie Bangladesh. About the song he told Channel i that, "Gobire" is a song that reaches deep into the heart, not a song of excitement. A song like love spreading through vein sub-vein. I was more motivated to write the song after seeing the dummy of Shakib Khan's 80-year-old look in the story. Listening to the song, the audience can tell how it is."[56]

Rahman Moti praised the film's soundtrack. He also mentioned the BGM in particular.[57]

Track listing
No.TitleLyricsMusicSinger(s)Length
1."Qurbani Qurbani"AkasshAkasshAkassh3:26
2."O Priyotoma"Asif IqbalAkasshBalam and Somnur Monir Konal3:46
3."Eshwar"Shomeshwar OliPrince MahmudRiyad4:03
4."Gobire"Zahid AkbarSajid SarkerRehan Rasool, Priyanka Gope 

Release

On 21 June 2023 it was submitted to Bangladesh Film Censor Board for clearance. On the very next day it got censor clearance without any cut.[58][59] Two weeks before the release of the film, theater owners started booking at a high price. Raj Cinema Hall (Kuliarchar, Kishoreganj), Asha Cinema Hall (Melandaha, Jamalpur) and several other cinema halls booked this film at High Rental. Himel Ashraf told about this on Channel i that, "Such interest (to the film's) of cinema hall owners has surprised us all. We believe that Priyotoma will be played in the highest number of cinema halls on Eid al-Adha on the highest rentals. Priyotoma will fulfill the expectations from the hall owner to the audience.[60] On June 26, Himel Ashraf confirmed 100 theaters for the film's release on Channel i, however, the final list of theaters has not been revealed. He also confirmed that the film is planned to be released abroad after Eid.[61]

Primarily, the film was planned to release on Eid 2018, although the pre-production of the film was delayed due to various reasons. Then on April 25, 2023, director Himel Ashraf announced the release date of the film on Eid al Adha 2023 through a Facebook post.[62] On June 29, 2023, the film was released in 107 theaters.[a] out of 169 theaters across the country. Versatile Media's Manager Manjur Rahman told Prothom Alo that "Four closed halls — Bhasani Auditorium in Sirajganj, Razia Cinema Hall in Faridpur, Rajnigandha and Mallika in Naogaon — are opening to screening the cinema."[65] It received good response from the audience after its release, with almost every show being a housefull. About this, Himel Ashraf said on The Daily Star that more than 450 shows of Priyotoma are running all over the country every day.[66][67]

On the second day of the film's release on June 30, 2023, director Himel Ashraf announced in a Facebook post that it will be released in the United States and Canada on July 7, 2023. He also said that after America, the film will be released in many countries including Middle East, Europe, Australia, Malaysia, India.[68] It will be distributed in the United States and Canada by international distribution company Swapna Scarecrow. Sajib Saptak, director of the organization, told The Daily Star that the film Antarjal was supposed to be released on the same date in the United States and Canada on the occasion of Eid. But as the film was not released in Bangladesh, it was not released in USA and Canada either. Priyotoma was released there instead of Antarjal.[69]

The film was later released on July 7 in 42 theaters in North America, including 37 in the United States and 5 in Canada.[70][71]

Reception

Critical response

Film's critics Rahman Moti of Bangla Movie Database gave the film 7.5/10. He mentioned to Priyotoma as a mixed presentation. He appreciated the story presentation of the film. He wrote that, "after the film's name many people would naturally think it's a romance film, but the film has been made into a mixed category by bringing the atmosphere of thriller and tragedy." However, he noted that the film's comedy is very weak.[57] Fahim Montasir describes Shakib Khan as a Priyotoma's strength, as well as a weakness. He praised Shakib Khan's look-getup, also praised Khan's change in acting style. But he criticized its technicalities. He rated the film 5 out of 10 star.[72] Mithun Kumar Pal in Kaler Kantho praised the film's climax and he praised Shakib Khan's look and get up. He wrote, "The look of Shakib Khan I saw at the very end of the film is in one word perfect. However, he mentioned the average style of the first half of the film.[73] Fiction writer and critics Ahsan Kabir in Bangla Tribune mentioned that the film's story is old and familiar, also the production is rushed. He also mentioned inconsistencies and slight slowness in the story. He gave the film 6.5 out of 10.[74] Abdullah Al Mamun wrote in Prothom Alo that, Priyotoma is a money-grubbing film. He thinks that the 'Team Priyotoma' has tried to do the best in cinematography, location, sound, costume, makeup and lighting.[75]

Box office

Priyotoma had a successful opening week and the film continue to dominate the box office.[76] Making it to be another commercial hit film for Shakib Khan in 2023.[77] The film grossed more than ৳10.30 crore (US$860,000) within 7 Days.[78][79] The film also commercially success in the USA and Canada box office with grossed collection US$44,000 in just three days, which is the fourth highest opening ever in the history of Bangladeshi films at the North American box office.[80][81][82] The film got huge response from the audiences in its second week within 152 theatres worldwide and grossed ৳8.55 crore (US$710,000).[83] Its total grossed collection is ৳18.85 crore (US$1.6 million) worldwide at the box office. It received a good response from 84 theatres worldwide in its third week as well.[84] The film grossed US$84,000 in its first week of North American release. It is now the second highest grossing film in the history of Bangladeshi cinema after Hawa (2022), considering its first week earnings in North America.[85][86]

Controversy

The first look poster of the film shows Shakib Khan with a lit cigarette on his lips. Despite the poster's depiction of smoking, there is no warning message, which created controversy and criticism. Many have complained that such scenes in the film's posters encourage smoking. In this context, the Bangladesh Anti-Tobacco Alliance issued a written statement condemning the violation of the Smoking and Use of Tobacco Products (Control) Act.Then later it was fixed by the filmmaker.[87][88][89][90][91]

Online piracy

Several video clips of the film went viral on social media after its release;  which is recorded from the audience on mobile phones.  Director Himel Ashraf complained about this to Cybercrime authorities. He said that 22,000 video footage of the film was deleted from the internet.[92][93][94]

Impact

The first look of the film was released on 10 May, 2023. Soon after its release, the poster went viral on social media.[30] The authorities of 27 theaters contacted the film for booking for Eid release.[95][96][97] After the release first song of the film "Qurbani Qurbani" on June 24, it touched the milestone of 5 million views in 24 hours on Facebook and started trending on Tiktok.[98][99] The song titled "O Priyotoma" started no.1 trending on YouTube after 13 days its release.[100]

Footnotes

  1. ^ This is the number of theaters mentioned by Prothom Alo. However, Samakal and Channel i mentioned that the number is 105.[63][64]

References

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