My Scene
My Scene is a line of fashion dolls introduced by Mattel in 2002. Produced to rival MGA's Bratz and maybe to replace the Teen Skipper Line, the series has branched out into a popular ten-doll collection that is still in production today.
Dolls
Characters
The doll series was first introduced in the Christmas season of 2002, to compete with the Bratz dolls. It included three dolls (Barbie, Madison, and Chelsea) with different ethnicities and personalities, and a collection of extra fashions for each character. By the beginning of 2003, two more lines were in production, introducing another female character, Nolee, and four male dolls. While the line originally had only three female characters, more dolls were slowly added to expand the line. There are now 10 My Scene friends (without Barbie and Bryant):
Kennedy - She is identical to Barbie, with straight (Sometimes wavy) blonde hair, light skin and blue eyes and she is Euro-American (this is noted in an online webisode where it is said the two "look like twin sisters"). Kennedy is the latest addition to the My Scene line (introduced in the "Fab Faces") line and she comes from Hollywood, California. According to the official website Kennedy is an Aquarius who is "a celebrity in training". She has completely replaced the character Barbie. She is named after John F. Kennedy International Airport in New York City and her pet is Yorkie (recycled from Barbie's pet but Piggy in Un-Fur-Gettable).
Chelsea - She is possibly Hispanic, and she has wavy (Sometimes straight) reddish-brown hair, fair skin and brown eyes (Some dolls are now sold with green eyes). Chelsea is the artist of the group, and was one of the original dolls. She wants to be a fashion designer and according to the official website, her signature look is "original and funky", her astrological sign is Scorpio, she loves retro clothing stores, her prized possession is her notebook and she loves pets. She is named after Chelsea District in New York City and her pet is Churro (Monkey in Un-Fur-Gettable).
Madison - She is African-American with blue eyes (a few dolls have been produced with brown eyes), dark skin (In "Jungle-Liscious" and "Roller Girls Remote Control" lines she has been produced with tan skin) and long curly (she also has been produce with wavy or straight hair) brown hair (In "Jungle-Liscious" and "Roller Girls Remote Control" lines she has been produced with blonde hair). She was one of the original three dolls and the major shopper of tha gang. The official My Scene website says that she is an ultra uptown urbanite, she loves to travel in style, spends her time getting manicures at her favourite spa and going shopping, her astrological sign is Leo, she lives with her dad and she can't go anywhere without her journal. In Europe she is called Westley, but in the U.S. she is named after Madison Avenue. Her pet is Bella (Teddy in Un-Fur-Gettable).
Nolee - She is Asian American, with straight black hair, pale skin and purple or violet eyes (but in some toons and a few dolls her eyes are brown). She is the first doll to be added to the My Scene line ans she was originally the fortune-telling skater girl of the group. She is one of three dolls who does not have a boyfriend after Bryant (Her ex-lover) was discontinued and according to the official website she is the best keeping secrets and the best friend to ask for advice, believes in good luck and karma and her look is sporty. She is named after New York's Nolita and her pet is Cookie (Teddy in Un-Fur-Gettable, re-used from Madison's).
Delancey - She used to have straight streaked platinum blonde hair, green eyes, pale skin (but in some toons she has tan skin) and a spot in her cheek, but in 2007 she got brunette hair and she is from California. She was the second doll to be added to the My Scene line and is often the hardcore skater and surfer chick. When she was first introduced she was in nearly every My Scene line, but didn't appear in any line since early 2005 until the "My Bling Bling Spa" line, then she has became a regular doll in the latest 2007 lines . She is Chelsea's cousin. The My Scene website says that she loves to hang out at the beach, her astrological sign is Taurus and her look is edgy, funky, and colorful. She has a sweet tooth and is all about girl power and loves Hawaiian flowers. She was named after Delancey Street in NYC. Her pet is called Sugar.
Kenzie - She has straight (In 2 lines she has been produced with curly hair) red hair, light skin and green eyes, she is freckled and she is from Atlanta,Georgia. A cross between special edition and regular character, Kenzie has only appeared four times since she was introduced in 2004 and is believed to be discontinued along with Bryant and Barbie. She and Nolee were very close and according to the official website she works in the mall, her astrological sign is Cancer, she loves making people laugh and to bake tasty treats and her style is cute with a splash of southern sass. She loves baking treats and Her pet is Chocolate.
Barbie - She is an Euro-American doll and one of the original three characters. This time the blue-eyed blonde was recreated as a techno-fanatic. In 2006 she was removed from the line, supposedly moving to California and was replaced by Kennedy who looks exactly like her. According to the official website, her look is "Original and Funky", hers astrological sign is Libra, her fave hangout is at the spa, and she loves yoga, chatting with cute guys, going to the movies and going to parties with her friends, she loves massage and pedicures, her beverage is iced coffee and she can't live without her cell phone. Her pet is Yorkie.
Bryant - The Multi-Cultural Bryant has green eyes and strawberry blonde hair and he is the only My Scene doll to be officially discontinued. He was introduced in season two along with Hudson, and made his final appearance in season three. Originally created as a love interest for Chelsea, he was eventually marketed as Nolee's boyfriend. It is rumored he was created to look like American Idol runner-up Justin Guarini. Recently, a character who is identical to Bryant was featured in a webisode on Kennedy's homepage. He is not supposed to be Bryant, but a rock star who went to school with Kennedy in Hollywood. He was named after New York's Bryant Park.
Hudson - He is Euro-American with light-blue eyes, light skin and blonde hair. He was one of the first male dolls to be introduced in the My Scene line and is often romantically paired with Chelsea. According to the official website, his favorite sport is soccer and his sign is Capricorn. He is named after Hudson Park and Hudson River in New York.
River - He has black hair (Sometimes dark brunette), light skin (tan skin in some toons) and brown eyes, and some sources say he is Hispanic, but no official My Scene media has said so. River is the most well-developed male character, most likely because he is Barbie doll's official boyfriend. According to the official website, he is a rock musician, his sign is Sagittarius and his favorite music is Post-punk scene. He is presumably named after Hudson River.
Sutton - He is African-American with dark brown hair (Sometimes black), dark skin and brown eyes, and he is from London. His character is least developed of all My Scene males - the original doll came with art supplies, while later dolls came with musical and even computer accessories. He is sometimes romantically paired with Madison and according to the official website, he has an urban look and his sign is Aries. He is named after Sutton Place in New York.
Ellis - He is Euro-American and he has brown hair, light skin (Fair skin in some toons) and green eyes. He was created in the form of an updated version of Bryant, to the point that his introductory outfit is Bryant's second wave outfit in a different color. He is usually marketed as Delancey's boyfriend but he also appeared in a gift set with Barbie. According to the official website his sign is Pisces and he loves going to movies. Ellis is often excluded from male lines and he is named after Ellis Island.
Portrayal
Female dolls have the non-twisting belly-button body mold and share an all-new face mold that sports a small nose, wide cheekbones, and large, pouty lips. In some lines (beginning with "Night on the Town") dolls have rooted eyelashes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and are able to wear regular Barbie shoes. Male dolls also share exclusive face molds, with body molds from previous male dolls. In 2004, new smiling face molds were produced for both male and female characters. These were only present for a short while on the female dolls, but male dolls were made with these molds until early 2005. Beginning with the "Club Birthday" line, their face molds were again changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls. Beginning with the "Swappin' Styles" line of 2006, two new face molds have been produced for female dolls -- one features a half-open smiling mouth, and another features a new, closed smirking mouth. This line also sees the return of the "Getting Ready" smiling face mold. In 2007, a doll line will launch "Growing Up Glam" in which it was the first My Scene dolls to be in Stacie dolls size to be teens.
Products
Lines
Dolls are generally sold in a line that contains Kennedy, Chelsea, Madison and Nolee, and occasionally Delancey or the boys. With the exception of the first season, lines are always named according to the theme of the line.
2002
- Wave 1: Barbie, Madison and Chelsea.
2003
- "Spring Break": Barbie, Madison, Chelsea, Nolee (First Appearance), Hudson (First Appearance), and Bryant (First Appearance).
- "Back to School": Barbie, Madison, Chelsea, Nolee, Bryant (Last Appearance), Hudson, River (First Appearance) and Sutton (First Appearance).
- "Night on the Town" two-doll giftset: Barbie with River, Madison with Sutton and Chelsea with Hudson and Nolee with Bryant (Cancelled, see below).
- "Night On The Town Sound Lounge" doll with Playset: Nolee.
- "Chillin' Out": Barbie, Madison, Chelsea and Nolee.
- "Vespa" giftset with Vespa scooter: Barbie, Madison and Chelsea.
- "Hanging Out": Barbie, Madison, Chelsea, Nolee, Delancey (First Appearance) Hudson, River (Same as Back to School), Sutton and Ellis (First Appearance).
- "Cruisin' in My Ride" two-doll giftset with convertible: Barbie with Ellis, Madison with Sutton and Delancey with Hudson.
- "A Ride in the Park" giftset with bicycle (Dolls Same as Hangin' Out): Barbie, Madison and Nolee.
- "Tunin' In" giftset with radio (Target Exclusive): Madison, Chelsea and Delancey.
2004
- "Jammin' in Jamaica" with DVD: Barbie,Madison, Chelsea, Nolee, Delancey, Hudson, River, Sutton and Ellis.
- "Jammin' in Jamaica: Surfrider" giftset with jetski: Madison, Chelsea and Tyson (Only Appearance).
- "Jammin' in Jamaica: Cruisin' the Boardwalk" two-doll giftset with tandem bicycle: Jai (Only Appearance) with Sutton, and Barbie with River.
- "Getting Ready: My Room" giftset with closet: Barbie, Chelsea and Nolee.
- "Getting Ready: Out With the Girls" (all-male line): Hudson, River and Sutton.
- "Getting Ready: In My Tub" giftset with tub: Madison and Kenzie (First Appearance).
- "Getting Ready: Out and About" two-doll giftset: Madison with Sutton, Chelsea with Hudson and Delancey with Ellis.
- "Heartbreakers": Barbie and Madison.
- "Feelin' Flirty": Barbie, Madison, Chelsea and Delancey.
- "Shopping Spree":
- Barbie: Levi's
- Madison: Aldo
- Chelsea: Trinkets
- Nolee: Sephora
- Delancey: Target (Target Exclusive)
- Kenzie gifset with kiosk cart: Mall Must-Haves
- "Masquerade Madness" with DVD:
- Barbie: Butterfly Punk
- Madison: City Kitty
- Chelsea: Mermaid Diva
- Nolee: Rocker Girl
- Delancey: Dream Genie (US Exclusive)
- Kenzie: Disco Derby (US Exclusive)
- Hudson: Boxer
- River: Elvis
- Sutton: Vampire
- Ellis: Pirate (Cancelled, see below)
- "Masquerade Madness Party Pad Loft" Doll (UK Exclusive) with Playset:
- Madison: City Kitty
- "Dressed to Impress" Special Edition: Barbie and Madison.
2005
- "Miami Getaway": Barbie, Madison, Chelsea and Nolee.
- "Miami Getaway Vespa" giftset with Vespa scooter: Delancey and Kenzie.
- "Miami Getaway Happenin' Hotel" doll with playset: Delancey.
- "Club Birthday": Barbie, Madison, Chelsea, Nolee, Hudson, River and Sutton.
- "Day and Nite": Barbie, Madison, Chelsea and Nolee.
- "Teen Tees": Barbie, Madison, Chelsea and Nolee.
- "My Design Scene" Only doll or Giftset with Case (Target Exclusive):
- Barbie:
- Pink Tee (Same as Hangin' Out)
- Spaghetti Strap (Same as Wave 1)
- Madison:
- Green Top (Same as Hangin' Out)
- Striped Top (Same as Spring Break)
- Chelsea:
- Striped Top (Same as Jammin' In Jamaica)
- Flower Top (Same as Wave 1)
- Nolee:
- Monkey Tee (Same as Shopping Spree)
- Spaghetti Strap (Same as Spring Break)
- Barbie:
- "Swappin' Styles": Barbie, Madison, and Nolee.
- "Secret Locker" giftset with locker: Barbie, Madison, and Chelsea.
- "My Scene Goes Hollywood": Barbie, Madison, Chelsea , Nolee, Delancey (Cancelled, see below), Lindsay Lohan (Only Appearance), Hudson and Ryan Ridley (Only Appearance).
- "My Bling Bling": Barbie, Madison, Chelsea and Nolee.
2006
- "Project Runway" (Specially Designed Barbie by Nick Verreos)
- "Mall Maniacs":
- Barbie: Claire's and Trinkets (Walmart USA Exclusive)
- Chelsea: Skechers
- Madison: Bath & Bubble Boutique
- Nolee: Mudd
- Hudson: Made in the Shade
- River: Sound Town
- "Tu Estilo" (Latin America Exclusive): Barbie, Chelsea and Nolee.
- "Teen Tees" 2nd Edition (Same as the first edition but without pets): Barbie, Madison, Chelsea and Nolee.
- "Year of Style":
- Barbie: Winter
- Madison: Summer
- Chelsea: Spring
- Nolee: Autumn
- "Street Style" (UK Exclusive): Barbie (Her Last Appearance for discontinuation), Madison, Chelsea and Nolee.
- "Fab Faces": Kennedy (First Appearance), Madison, Chelsea and Nolee.
- "Let's Go Disco" two-doll giftset: Kennedy with Chelsea and Madison with Nolee.
- "Swappin' Styles" 2nd Edition: Kennedy, Madison, Chelsea and Nolee(Canada and Mexico Exclusive) (Same as Madison).
- "Un-fur-gettable": Kennedy, Madison, Chelsea and Nolee(Canada and Mexico Exclusive) (Same as Madison).
- "City Stars": Kennedy, Madison, Chelsea and Nolee.
- "My Bling Bling Bikini" : Kennedy, Madison, Chelsea and Nolee(Canada and Mexico Exclusive) (Same as Madison).
- "My Bling Bling Spa" Doll with Playset: Delancey and Nolee (Cancelled, see below).
2007
- "My Bling Bling" 2nd Edition (Same as the first edition but without the ring and the second outfit): Kennedy, Madison, Chelsea (with the second outfit of the first edition) and Nolee (with the second outfit of the first edition).
- "Sporty Style":
- Kennedy: Yoga
- Madison: Tennis
- Chelsea: Skateboarding
- Nolee: Tennis (Canada and Mexico Exclusive) (Same as Madison)
- "Roller Girls": Kennedy, Madison, Chelsea, Nolee.
- "Roller Girls Remote Control": Kennedy and Madison.
- "Sailor Sweeties": Kennedy and Chelsea.
- "Juicy Bling": Kennedy, Madison, Chelsea and Nolee(Canada and Mexico Exclusive) (Same as Madison).
- "I Love My Friends" two-doll giftset: Kennedy with Madison and Chelsea with Nolee.
- "Rebel Style": Kennedy, Madison, Chelsea and Nolee(Canada and Mexico Exclusive) (Same as Madison).
- "Growing Up Glam": Kennedy, Madison, Chelsea and Delancey.
- "Icy Bling": Kennedy, Madison, Chelsea and Delancey.
- "Foto Fabulous" two-doll giftset: Kennedy with Chelsea and Madison with Delancey.
- "Juicy Bling Bikini": Kennedy, Madison, Chelsea and Delancey.
- "Jungle-Liscious": Kennedy, Madison, Chelsea and Delancey.
- "Totally Charmed": Kennedy, Madison, Chelsea and Delancey.
Styling Heads
2004
- "Styling Heads"(First Edition): Madison, Chelsea, Nolee and Delancey.
2005
- "My Bling Bling": Barbie and Madison.
2007
- "Juicy Bling": Kennedy and Madison.
- "Roller Girls": kennedy and Madison.
- "Totally Charmed": Kennedy and Madison.
McDonalds Happy Meal Toys
2005
- "City Scene": Barbie(#1), Madison(#7), Chelsea(#2) and Delancey(#8).
- "Beach Party": Barbie(#5), Madison(#3), Chelsea(#6) and Nolee(#4).
27" Stylin' Friend
2005
- "27" Stylin' Friend" (First Edition): Barbie, Madison and Chelsea.
Soft Pets
2005
- "Miami Getaway": Yorkie, Bella and Churro.
Playsets And Cars
2003
- "Spring Break":
- "My Ride" (Red)
- "My Ride" (Blue)
- "My Café"
- "My Boutique"
- "My Club"
- "Back to School":
- "So Chic Salon"
- "Night on the Town":
- "The Sound Lounge" with Nolee.
- "Makeup Scene"
- "Cruisin' in My Ride"
- "Silver Convertible" with Delancey and Hudson.
- "Black Convertible" with Madison and Sutton.
- "Date Scene/Black Convertible" with Barbie and Ellis.
- "Hanging Out":
- "The Daily Dish Café"
2004
- "Jammin' in Jamaica":
- "Guava Gulch Tiki Lounge"
- "My Beach Ride" (Cooper)
- "My Beach Ride" (Purple)
- "Getting Ready":
- "Chelsea Style"
- "Shopping Spree":
- "My Dressing Room"
- "Masquerade Madness":
- "Party Pad Loft" (based off of Madison's loft apartment outside the UK) with Madison (UK Exclusive).
- "My Ride" (Silver)
- "My Ride" (Pink)
2005
- "Miami Getaway"
- "Happenin' Hotel" with Delancey.
- "Styles to Go"
- "Dress and Go"
- "Shop And Go"
- "Club Birthday":
- "My Ride"
- "My Scene Goes Hollywood":
- "Dressing Room"
- "Luxury Limo"
- "My Bling Bling":
- "Wheels Vehicle"
2006
- "My Bling Bling Bikini":
- "My Bling Bling Spa" with Delancey.
- "My Bling Bling Spa" with Nolee (Cancelled, see below).
2007
- "I Love My Friends"
- "Delancey's Bedroom" with Delancey.
DVD
2004
- "My Scene Jammin In Jamaica" (DVD or VHS giftseted with doll)
- "My Scene Masquerade Madness" (DVD or VHS giftseted with doll)
2005
- "My Scene Goes Hollywood" (DVD sold separatley)
List Of Cancelled Dolls
2003
- "Night On The Town": Nolee with Bryant.
2004
- "Masquerade Madness":
- Ellis: Pirate
2005
- "My Scene Goes Hollywood": Delancey (Rumored, not promo pics of this doll).
2006
- "My Bling Bling Spa": Nolee.
Criticism
Company Infringement Lawsuit
 | The neutrality of this article is disputed. |
In April 13, 2005, Mattel's competiting toy company, MGA Entertainment has filed a lawsuit against My Scene, alleging duplication of its popular doll line, Bratz property's multi-ethnic looks, fashions and packaging and accuses Mattel of engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill.
The lawsuit claims Mattel altered "My Scene" to look more like the multi-ethnic Bratz dolls, according to news reports. The lawsuit alleges MGA gave Mattel major competition with its Bratz property and My Scene was failing to attract young consumers, so it copied the Bratz product. [1][2]
Further details of the lawsuit is to be announced.
Similarities between My Scene and Bratz dolls by characters:
- Madison - Sasha (by ethnicity)
- Barbie (later Kennedy) - Cloe
- Chelsea - Dana
- Nolee - Jade
- Delancey - Yasmin (because of beauty mark)
- Kenzie - Meygan
- Hudson - Cameron or Bryce
- River - Cade or Koby
- Ellis - Eitan or Harvey
- Sutton - Dylan (by ethnicity)
Movies
Beginning in 2003 with the "Hanging Out" line, dolls began to be packaged with DVDs that contained short video clips, music, and activities. This started a trend that sparked three My Scene movies, all of which have been aired on the TV station Nickelodeon.
Jammin In Jamaica in Jamaica was the first My Scene movie, released on DVD in early 2004 as part of the "Jammin' in Jamaica" line. Madison is manager of a band called Urban Desire, which is made up of the four male characters. When the band wins a contest, they make a trip to Jamaica for the finals, but Barbie, Nolee, and Chelsea must raise the money to travel to Jamaica. After all the characters arrive in Jamaica, Barbie feels left out as her boyfriend, the lead guitarist, begins spending more time with Madison. This causes a rift between the friends but is eventually resolved.
Masquerade Madness was the second My Scene DVD, running 23 minutes long which was only half the length of Jammin' in Jamaica. This movie is centered around the Masquerade Madness fashion show, a fundraiser for the local animal shelter. Chelsea designs the fashions for the show all on her own, causing strain on her schoolwork. Failing in geometry and too embarrassed to tell her friends, she calls on Hudson's help in tutoring. As a result, her friends begin to think they are secretly dating. By the end, Chelsea has aced her geometry test and coordinated a successful fashion show.
My Scene Goes Hollywood was the first DVD movie to be sold apart from the dolls and the only one that was full-length. The film was distributed by Miramax Family Films. It featured a voice-over by actress Lindsay Lohan, who plays herself in the movie. The My Scene girls have received the chance to be extras in an action movie being filmed in New York. When one of the actresses is injured, Madison is called upon to take her place. She begins spending less and less time with her friends and develops a crush on the leading actor, Ryan Ridley. Madison ends up fighting with her friends because they embarrass her. In the end, Lindsay Lohan convinces Madison that friends are the most important thing to have, and the girls make up. Although the title suggests a trip to Hollywood, California, the whole movie actually takes place in New York.
The My Scene line features also features four special edition dolls who were only present in the My Scene movies. These included:
Tyson - He is American Native and supposedly a love interest for Chelsea, Tyson was sold with a doll-sized jetski in the "Jammin' in Jamaica: Surfrider" line.
Jai - dark-skinned and an American Native. She is from Jamaica and was sold in a giftset with Sutton in the "Jammin' in Jamaica: Bicycle Built for Two" line.
Lindsay Lohan - Mattel received special rights to create the only likeness of Lindsay Lohan for their "My Scene Goes Hollywood" line.
Ryan Ridley - unlike Lindsay Lohan, he was a fictional character and his dark coloration in the My Scene Goes Hollywood movie was different when produced as a doll.