Adobe MAX
| Adobe MAX | |
|---|---|
 Adobe MAX 2007, McCormick Place | |
| Genre | Creativity conference |
| Frequency | Annually |
| Country | United States |
| Inaugurated | 2003 |
| Organised by | Adobe Inc. |
| People | 12,000 (2017) |
| Website | max |
Adobe MAX is an annual creativity conference held by Adobe Inc. The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals.[1]
History
The first MAX conference was held by Macromedia in November 2003 in Salt Lake City, Utah. It combined the elements of its previous DevCon conference for web designers and developers and UCON conference, which targeted software users. The MAX aimed to help developers and designers to learn about new products, showcased tecnological advances, and included a talent show and an award. Tech support labs, worksops, cyber cafes, and special events took place at the MAX.[2].
After Adobe's acquisition of Macromedia in 2005, the conference was rebranded as Adobe MAX and shifted focus from developers and coders to creatives. Adobe integrated sessions for Photoshop, InDesign, and other products.[3] In 2013, the conference was finally rebadged as the creativity conference and moved away from being a developer event.[4].
Over the years, Adobe MAX took place in New Orleans, Salt Lake City, San Diego, Las Vegas, Chicago, and Anaheim. In the 2010s, it was mostly held in Los Angeles. By 2017, the number of in-person attendees reached 12,000.[5] Due to the coronavirus pandemic, in 2020 and 2021, Adobe MAX was an online-only event with free access to all content. In 2021, the virtual conference gathered 2.2 mil website visits, 21 mil video views, and 50 mil social interactions. In 2022, the event took place both online and physically in LA.[6][7]
Locations
- 2022: Los Angeles, CA
- 2021: Online
- 2020: Online
- 2018–2019: Los Angeles, CA
- 2017: Las Vegas, NV
- 2016: San Diego, CA
- 2009–2015: Los Angeles, CA
- 2008: San Francisco, CA
- 2007: Chicago, IL
- 2006: Las Vegas, NV
- 2005: Anaheim, CA (Macromedia/Adobe MAX)
- 2004: New Orleans, LA (Macromedia MAX)
- 2003: Salt Lake City, UT (Macromedia MAX)
See also
References
- ^ "Three days of creative chaos: the adobe max conference". Agnes Films. 25 November 2019. Retrieved 5 October 2022.
{{cite web}}: Unknown parameter|authors=ignored (help) - ^ Dennis Sellers (21 September 2003). "Macromedia announces MAX Conference, MAX Awards". Macworld. Retrieved 5 October 2022.
- ^ Gary Coyne (9 October 2015). "Reflections on Adobe MAX 2015". Imagine Resource. Retrieved 5 October 2022.
- ^ Clive Howard (9 November 2015). "The Secret Cloud Success Story". Enterprise Times. Retrieved 5 October 2022.
- ^ Cite error: The named reference
dt-1was invoked but never defined (see the help page). - ^ Jaron Schneider (18 April 2022). "Adobe MAX is Returning to In-Person This Year". PetaPixel. Retrieved 5 October 2022.
- ^ Jacqueline Tobin (19 April 2022). "Adobe Max 2022 Conference: In-Person and Online". Rangefinder. Retrieved 5 October 2022.
